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A manifesto for setting a good example

The new
cool?
Following
the rules.

Not because someone is watching. Because respect for others never goes out of style.

Compass of good choices – respect, responsibility and leading by example
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We are tired of arrogance.

Cutting in line, pressuring others on the road, and thinking “only I matter” are not cool. Protecting others, waiting your turn, and setting an example are.

Read the manifesto

Let’s call things by their real names.

This is not cool
  • Tailgating the car in front of you.
  • Parking on the pavement.
  • Cutting in because you are in a hurry.
  • Leaving your rubbish behind.
  • Thinking the rules are only for others.
This is cool
  • Keeping a safe distance and staying calm.
  • Leaving space for pedestrians.
  • Waiting your turn.
  • Saying thank you and helping.
  • Setting an example without waiting for praise.

Play, read and discover.

Interactive activities, missions and engaging ways to learn about safety.

Explore
TODAY

Wait your turn — even when you are in a hurry.

Practical knowledge
for a safer everyday life.

Articles, facts and clear guidance for drivers, pedestrians, parents, children, cyclists and scooter riders.

Have an idea? Want to help? Let’s do something together.

There is room here for a workshop, a partnership, a new story, or simply a good idea.

Get involved

Change starts with you.

The new cool?
Following the rules.